Cases

Real systems, not concepts

01 · Hollywood · California

Ecosystem, not events

From equipment rental to the center of an industry community

Role: PR Strategist & Ecosystem Producer

Challenge

SAS was known inside Hollywood as an equipment rental business. There was no community around the brand and no reason for the industry to keep coming back.

What I built

  • The Powered by SAS concept
  • New Year Mixer and Halloween Event
  • Sponsorship integrations
  • SAS Angels
  • The LA Fashion Show
  • SAS equipment brought into the fashion industry

Business result

  • The studio became a recurring meeting point for the LA film and fashion industry
  • Sponsors and partners entered through a repeatable format

Proof

  • 850 guests at New Year Mixer
  • 600 guests at Halloween Event
  • 4 seasons of The LA Fashion Show, 2023–2025

The company gained not a single event but a new point of presence in the industry.

02 · Los Angeles · California

Record Event

100 Hairstyles in 60 Minutes

Role: PR Strategist & Event Producer

Challenge

A Beverly Hills stylist needed one moment strong enough to move his name from local reputation to national attention.

What I built

  • A record-format live production
  • 100 models and a styling team on one floor
  • Guest, press and content plan built around the 60-minute run

Business result

  • Claimed California state record
  • The event became the stylist's signature story

Proof

  • 250 guests
  • 100 models
  • Over 3 million content views in the first 48 hours

03 · Antalya · Turkey

Founder

From an idea to the largest Russian-speaking community

Role: Founder

Challenge

Russian-speaking entrepreneurs in Antalya had no shared infrastructure — no media, no verified contacts, no place to do business together.

What I built

  • Website
  • Business community
  • Media portal
  • Referral programme
  • Partner system for entrepreneurs

Business result

  • The community became working infrastructure for business growth
  • Partners gained a direct channel to an active local audience

The community became infrastructure for business growth.

Influencer Awards 2025

Los Angeles · 450 guests · PR strategy

The LA Fashion Show

4 seasons · 2023–2025

Fashion Awards

Los Angeles · annual and monthly ceremonies

HoReCa Events

Ukraine · hospitality industry

Business Conference

Kazakhstan · producing & PR

International Conference

Antalya · speakers from eight countries